Legal

Privacy Policy

How we collect, use, and protect your information

Last updated: 26 August 2026

Before publishing: this is a working draft, not a substitute for legal review. Fields marked like this need your actual business details filled in. Given this policy governs real customer data collected through WhatsApp, forms, and the CRM, it's worth a quick review by someone familiar with Malaysia's Personal Data Protection Act 2010 (PDPA) before it goes live — particularly the sections on consent for marketing messages and data retention.

01Who we are

This policy applies to Infinitence ("we", "us", "our"), a business registered in Malaysia under SSM trade name registration 202603200080 (IP0629814-V), operating from 8, Jalan NG Kheng Tan Housing Trust, 30250 Ipoh, Perak, Malaysia. We provide AI automation services to Malaysian small and medium enterprises, including chatbots, voicebots, workflow automation, and website/portal development.

For any questions about this policy or your personal data, contact us at hello@infinitence.net.

02What we collect

We collect personal data in the following ways:

Source	What's collected
WhatsApp messages	Your phone number, name (if provided by WhatsApp), and the content of messages you send us
Website contact / lead forms	Name, business name, phone number, email address, and any message you submit
Business enrichment	Publicly available business information (e.g. via Google Places), such as business name, address, phone number, and public reviews, used to identify potential clients
Email correspondence	Your email address and the content of correspondence with hello@infinitence.net
Client portal	Account details, project records, and communications for clients using our services

We do not knowingly collect information from anyone under the age of 18.

03How we use your data

To respond to your enquiries and provide requested services
To deliver and support services you've engaged us for (chatbots, automation, websites, etc.)
To send you information about our services via WhatsApp or email, where you've engaged with us or consented to receive such messages
To improve our services and internal processes
To comply with legal obligations under Malaysian law

Where we contact prospective clients who have not previously engaged with us (for example, through business outreach), we rely on legitimate business interest as our basis for initial contact, and will honour any request to stop being contacted.

04How we store and protect your data

Your data is stored using the following infrastructure:

Client and CRM records: Supabase (hosted in Singapore/Mumbai data centres)
Website and portal hosting: Cloudflare
Email: Google Workspace / Gmail via Cloudflare Email Routing
WhatsApp messaging: Meta's WhatsApp Business Platform (Cloud API)

We apply reasonable technical and organisational measures — including access controls and encrypted connections — to protect your data against unauthorised access, loss, or misuse.

06How long we keep your data

We retain personal data for as long as necessary to provide our services and fulfil the purposes described in this policy, or as required by Malaysian law (including tax and accounting requirements). Lead and enrichment data for businesses we have not engaged with is retained for 12 months before deletion, unless you ask us to remove it sooner.

07Your rights under the PDPA

Under Malaysia's Personal Data Protection Act 2010, you have the right to:

Request access to the personal data we hold about you
Request correction of inaccurate or incomplete data
Withdraw consent to receive marketing messages at any time
Request that we limit how we process your data
Lodge a complaint with the Department of Personal Data Protection Malaysia

To exercise any of these rights, email hello@infinitence.net. You can also stop receiving WhatsApp messages from us at any time by replying "STOP" or simply telling us to stop.

08Cookies and website analytics

We do not use advertising cookies, and we do not track your browsing across other websites.

We do use Cloudflare Web Analytics to understand how this site is used — how many people visit, which pages they open, roughly where in the world they are, and whether they are on a phone or a computer. It is enabled by Cloudflare at the network level rather than by a script we host on the page. Cloudflare states that Web Analytics “does not collect or use your visitors’ personal data”. We see this information only in aggregate: we cannot identify you from it, and we cannot connect it to an enquiry you send us.

Cloudflare also acts as our content delivery and security provider, so it processes requests to infinitence.net on our behalf. Their handling of that data is covered by the Cloudflare Privacy Policy.

09Changes to this policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. The "last updated" date at the top of this page will reflect the most recent revision.

10Contact us

If you have questions about this policy or how we handle your data, contact us at hello@infinitence.net.